Blog

Google Analytics has long been used by businesses globally as an incredibly helpful service which provides the tools necessary to track and report on website traffic. The data allows...

Ben Wilson

2 May 2022

These days there are many e-commerce solutions for large businesses and the solution you decide on depends on a range of factors. When choosing a platform that will help to deliver your...

Ben Wilson

29 Mar 2022

Search Engine Optimisation, or SEO, is a core component of any digital marketing strategy. If used correctly, it is an effective way to attract consumers to your online platforms. Up to 80% of users...

Ben Wilson

28 Feb 2022

E-commerce conversion rates refer to the number of visitors to your website who finalise a purchase from your online store. The rates are calculated as a percentage of the...

Ben Wilson

31 Jan 2022

Progressive Web Apps (PWAs) are web applications that are created like normal web pages or websites, but they appear like native mobile applications. This type of application uses a combination...

Ben Wilson

16 Dec 2021

Online shopping was invented way back in 1979(1), however it didn’t actually become economically viable until the Internet and in 1995 the first online purchase was conducted on Amazon(2). In the decades since...

Ben Wilson

9 Nov 2021

There are many website solutions for large eCommerce businesses out there, so it can be confusing and overwhelming when trying to find a good fit for your organisation...

Ben Wilson

9 Sep 2021

Protecting your business’ website from cyberattacks is critical, regardless of the size of the business - even the smallest businesses are as much at risk as large corporations...

Ben Wilson

1 Jul 2021

How many people are showing interest in what your business does? A lead is a person who shows that they are interested in a business’ product or service. So, lead generation...

Ben Wilson

1 Jun 2021

The COVID-19 pandemic has significantly changed the way we do things and has impacted the globe in a huge number of ways, socially and economically...

Ben Wilson

1 May 2021

The content you have on your website is absolutely crucial to the success of your business but getting it just right can be hard. So, creating a content plan for content creation...

Ben Wilson

9 Apr 2021

The recent dispute about a planned law to force Facebook and Google to pay for news content in Australia hit the world as a big deal. Let’s explore the details and why...

Ben Wilson

9 Mar 2021