10 KPIs to Measure Your Website's Performance

10 KPIs to Measure Your Website's Performance
 

Regardless of the industry, a strong online presence is crucial for success and a well-designed website plays an essential role. Your website is often the first impression people get of your business, and having one that looks professional instantly boosts your credibility.

It’s not just about being online - you need to stand out. With pressure from your competition and consumers expecting more, the quality of your website can make or break how your brand is perceived. A sleek design, user-friendly layout and clear information not only sets you apart but also builds trust and invites potential customers to engage with your brand.

Building a website involves investment and having a good one is worth your time and money. People do most of their research online, and when visitors have a smooth and engaging experience on your website, they are more likely to explore what you’re offering and reach out, leading to important opportunities for growth.

Professional Website Design for Better Results

Start with a clear goal about what you want your website to achieve. Whether it’s driving sales, generating leads or simply sharing information, define your objectives and tailor the design to meet them.

People expect visual appeal so use quality images, videos, engaging graphics and a colour scheme that aligns with your brand. Keep it visually attractive to maintain their interest but ensure it is relevant to your business.

User Experience (UX)

Visitors want instant access to what they’re looking for. If pages are slow to load, information is hard to find, or navigation is confusing they’ll leave. Make your site intuitive, fast and informative to keep them engaged with your business.

Ensure the most important content is “above the fold”, which means it is visible without scrolling. Quickly communicate what your business does and why your visitors should explore further on the first screen.

Your site should be effortless to explore. Whether someone’s browsing on their phone or laptop, a clean menu and simple structure help users find what they need quickly, especially when they are out and about.

A website is almost a living thing and should grow with your business, therefore a using the right content management system (CMS), that allows for easy content updates is essential. Platforms like Web Force 5’s Continuum make managing and evolving your site a breeze. There are many reputable CMS options, including Adobe Commerce, BigCommerce and Shopify.

A great website won’t do much if no one sees it. Search Engine Optimisation (SEO) helps your site get discovered, and analytics tools provide a range of insights into what’s working and what’s not, giving you the data to keep improving.

Website KPIs: What to Measure and Why

The bounce rate measures visitors who leave your website after visiting only one page. If they don’t find what they are expecting, your bounce rate can be high - this could be due to poor design or usability, difficult navigation or technical errors. A high bounce rate also impacts on your website ranking.

To know how your website is actually performing there are many metrics you can track, and Google Analytics is one platform that provides in-depth data. There are a few essential KPIs to measure.
 

Search Engine Optimisation rankings are where your website is positioned in search engine results. Your ranking will affect how well your website is being found by users searching for products or services related to your business. Improving your SEO will increase your rankings and drive traffic.

If selling is your goal, track the volume of stock you're selling. This helps identify your best-performing products as well as which areas need improvement.

Knowing where your visitors come from, whether that is search engines, social media or referrals can help you understand your audience and allow you to tweak your marketing strategy to increase traffic.

This shows how many web pages a user visits on average. Too many could signal poor navigation, while too few might mean low engagement. Use this with other metrics to determine ways to improve.

Longer visits on your website will usually indicate your content is useful and relevant. If users leave quickly, it might be time to find the reasons for this and re-evaluate your site.

This metric shows the average spend per order. Boosting AOV can be an effective way to grow revenue without needing more customers to do so.

It’s not just about how many people visit your site, but what they do there. Track form submissions, phone calls and quote requests to see how well your site converts initial interest into action and conversions.

This measures the percentage of visitors who take meaningful action. Whether it’s making a purchase or signing up for a newsletter, higher conversion rates mean your site is effectively engaging users.

A high bounce rate means people are leaving after viewing only one page. This could suggest poor design, irrelevant content or slow load times. These are issues worth addressing as a high bounce rate also impacts on your search engine ranking.

 

Service-based or information websites can still benefit from tracking actions like contact form submissions, email sign-ups or phone calls. With the right setup, these conversions can be measured just as effectively.

Monitor your website KPIs regularly, at least monthly, to maintain performance. Every business is unique, so defining and tracking the right metrics for your goals is vital. Web Force 5 can help identify your KPIs, set up effective reporting and ensure you have the tools to continuously improve. With built-in support for Google Analytics the Continuum platform simplifies the process. Talk to a specialist consultant for a free, no-obligation consultation.