MAY, 2023 / By Ben Wilson
Sell Everywhere with One Platform Using BigCommerce
BigCommerce is an eCommerce shopping platform that opens up endless potential for businesses because it is incredibly versatile, provides effective functions and is easy to use. Founded in Australia in 2009 this platform has been adapted over the years and BigCommerce is now known as one of the best multi-channel ecommerce solutions available.
With this platform you are in total control to manage your online store. You can do it all yourself, including creating and managing web pages, adding products, processing orders and creating promotional material.
It works for small and large companies, a huge range of industries and can be integrated with shopping and comparison sites. By selling across multiple channels, you reach more customers and help your business become more resilient as customers can find you in more places.
Selling your products across several channels can of course be incredibly time consuming and overwhelming with so much to manage. So, it makes sense to use one centralised platform that allows you to sync everything together and it is simple with BigCommerce. Regardless of whether you sell multiple brands or sell across different customer segments or regions, one account can allow you to manage your entire operations.
You can target your audience by selling where your customers are browsing. Search engines result in 40% of online sales while integration with the most popular marketplaces like Amazon and eBay will help cover other major bases.
Selling through a marketplace can increase revenue by up to 58%. The same applies to social commerce where you can reach customers across social media channels. Brand awareness increases using social channels and one third of shoppers have purchased through social media in the past 12 months.1
In-store sales can also be managed using BigCommerce so you can keep on top of your entire progress.
The B2B benefits are also huge, being able to focus on different customer groups, controlling bulk prices, managing quotes and B2B payments, and using APIs to seamlessly integrate with third party systems.
The BigCommerce Benefits
With an array of incredible features, BigCommerce offers website security, excellent tech support and is really cost effective. There is nothing to download as it operates in the cloud and the platform is constantly improving with new features, improved speed and better reliability.
Plus, there is so much more it has to offer. The BigCommerce advantages are endless.
Ease of Use
BigCommerce offers a lot, but don’t be daunted as there are many tools that make this a very user-friendly platform. There is Page Builder and a drag-and-drop function to help you build your web pages. There are also tools to optimise images and assist with marketing.
While there are some existing integrations to various payment processors, shipping providers, accounting systems and more, BigCommerce allows your business systems to easily integrate with other systems when required.
Search Engine Optimisation
Hosting a range of SEO features, BigCommerce works to help businesses perform well in Google search results. Making sure your speed site is good, ensuring unique and optimised URLs and built-in microdata, it is easy to improve your SEO.
Customisable Content Management System
Providing a fantastic website content management system, there are free BigCommerce themes and many templates to use that will help to ensure your website will stand out from your competitors. Confidently design your online store easily and display your products effectively with versatile content creation functions.
The cost of BigCommerce has been kept reasonable and there are four different plans, each one tailored differently so there is something to suit every company. Three of the plans are focused on small businesses and individuals and the fourth plan targets larger organisations. There is a low ongoing cost, and each plan covers hosting, security and platform updates, and you can upgrade your plan when required.
BigCommerce also has prebuilt integrations to leading accounting software available via the BigCommerce App Marketplace, so you can keep track of all your numbers in one place.
Various Payment & Shipping Options
BigCommerce links with several third-party payment gateways, including PayPal, so you can choose the service that suits your business and your customers. Payments are accepted in over 100 currencies and there are automatic currency conversions.
Simple, efficient shipping is important and BigCommerce has many options to choose from. With real-time quoting and automated shipping monitoring it allows for excellent delivery results and a positive shopping experience for customers.
Keeping abreast of your sales results and therefore keeping the focus on business improvement is reliant on analytics. With a highly detailed dashboard, your business’ performance and customer insights are at your fingertips.
The specialist consultants at Web Force 5 always look forward to discussing your ecommerce solutions and are available for a free no obligation chat. Call or contact us online to optimise your business for growth.