10 Benefits of Using Shopify for Your E-Commerce Solution
These days there are many e-commerce solutions for large businesses and the solution you decide on depends on a range of factors. When choosing a platform that will help to deliver your business goals and objectives, keep in mind factors such as the functionality, your design requirements, budget and the user experience.
Important Considerations When Choosing an eCommerce Platform
Some well-known and successful eCommerce platforms are Shopify, Adobe Commerce, BigCommerce and WooCommerce. They are widely used and very successful for many reasons, but it is crucial to consider the specifics offered to ensure you find a platform that fits your business well. As a certified Shopify solution partner, our team at Web Force 5 can provide everything you need to create or update your website for optimal business success and growth.
So, let’s have a look at some of the popular platforms. WooCommerce is a free product but will likely need some paid add-ons to improve its performance. It is flexible, fully customisable and is jam packed with plugins. Also, it is very affordable as it itself is free, but needs WordPress to work.
BigCommerce is one of the pricier options, but it does have many great features and options, is super easy to use and has an uncomplicated content management system so is easy to operate.
Shopify is widely considered to be one of the most affordable and user-friendly eCommerce solutions available, and it is suitable for small or large businesses. With over 1.2 million businesses using Shopify to sell their products online, its use spans 175 countries1 and is therefore worth a closer look.
Shopify helps you build your own appealing, successful online store, regardless of your level of technical expertise. Offering powerful tools to help you find customers, increase sales and manage your website, there are numerous functions to look at, but 10 of the best Shopify benefits are:
Easy to Use
Builders of eCommerce platforms can struggle to combine a powerful product that is also easy to use, but Shopify has done just that. It has a simple interface that is intuitive and easy to use, even if you’re a tech beginner. There are instructions along the way to help and there is a seamless integration with all the tools you need, including Google Ads. With a brilliant website content management system, you have complete control over your design and content.
Shopify has a variety of plans that are reasonably priced and there are several scalable options to choose from to suit your budget. So, depending on what you need, there will be a plan to suit that won’t break the bank.
With lots of themes available, including some that are free, rest assured that they all look stylish and appealing and will make your online store look fabulous. All themes include SEO, drop-down navigation support, are mobile-friendly, have free stock photos, free updates, are customisable and more.
So Many Apps!
Access to Shopify’s comprehensive app store makes it really easy to improve and expand your online store at any time. Popular examples include chat functions, reviews sections, accounting software and marketing tools. Some are free and others you need to pay for.
Fantastic Sales Tools
There are several tools that will make running your store a breeze, including those to manage shipping options, tax calculators and payment options. Shopify also has an abandoned cart recovery service, which is a big plus.
SEO & Marketing Tools
A powerful range of SEO tools will ensure your company ranks higher and gets found in search results. Most of the essentials are covered to really improve your businesses SEO. There is also an in-house analytics tool for reporting so you can modify your marketing at any time.
Good Security & Support
Shopify has built-in security so your online store is automatically secure and provides updates so your site will continue to run safely. There are also options to add apps if you want to.
There is support via different channels, including video tutorials, a community forum, social media support and 24/7 phone and live chat support.
Shopify has its own payment gateway, as well as being integrated with others. The Stripe payment option it offers allows buyers to make transactions without extra fees.
Allows Selling Across Different Channels
If you want to sell across more channels than just your online store, Shopify supports selling from a physical store, a popup store or remotely. If this versatility suits your business, it’s a big plus.
Free Trial Available
What a great incentive to be able to try before you buy. Regardless of the known benefits, you still may want to try Shopify yourself for 14 days to see whether it works for you.
Ready to improve your online store, or perhaps you are just beginning your eCommerce journey? Call us today to speak with a specialist consultant for a free no obligation chat. Your business’ success depends on it.