Narrativity
Narrativity is a strategic storytelling consultancy founded by Greg Logan. Web Force 5 partnered with Narrativity to redesign and rebuild their website on the Continuum platform, supporting the launch of Creating a Blockbuster Brand while modernising the brand’s digital presence.
Challenge
As the third iteration of the Narrativity website in recent years, the platform needed to evolve alongside the business and better reflect the maturity of the brand.
Key challenges included:
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An outdated interface that no longer served the direction of the business
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Improving content structure and user flow
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Supporting the launch of Creating a Blockbuster Brand
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Creating a modern digital experience that better reflects Narrativity's updated branding and offerings
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Strengthening Greg Logan’s positioning within the industry
At a business level, the site needed to function as a stronger marketing and brand platform rather than simply an informational website.
Research and alignment
We worked closely with Greg Logan and graphic designer Andrew Ashton to better understand the evolution of the Narrativity brand and the goals surrounding the redesign and book launch.
Information architecture and UX strategy
The site structure was refined to simplify navigation, improve readability, and create clearer pathways throughout the user journey.
Wireframing and interaction design
Wireframes and layout studies were developed in Figma to validate structure, content flow, and page hierarchy before final design.
Visual design and brand alignment
We introduced a refined and modern interface that balanced cinematic storytelling with strong typography, improved spacing, and a cleaner visual hierarchy.
Integration and development
The website was designed using Figma and Adobe Creative Cloud, then developed and deployed on Continuum, Web Force 5’s proprietary CMS platform.
Testing and refinement
The site was refined across desktop and mobile devices with a focus on usability, accessibility, responsiveness, and content readability.
Outcome
The final outcome is a modern and scalable platform designed to better support Narrativity’s growth, positioning, and future marketing initiatives.
- Refined and modernised digital presence
- Improved content hierarchy and readability
- Better support for book promotion and campaigns
- Stronger positioning for Greg Logan and Narrativity
- Scalable platform for future growth
- Improved user experience across devices
