A well-designed, informative and fully functioning website is critical to achieving your business objectives, but if you’re not getting sufficient traffic to your site, you won’t see your desired results. You don’t just want any traffic though; you need the right type of traffic - visitors that are going to take action such as making a purchase or contacting your business.
Getting the Right Traffic
While there are options to ‘buy’ traffic, unless your website visitors are taking the actions you need them to then it can be a waste of resources. A thriving business needs the right type of traffic and the team at Web Force 5 are expert website designers to get the traffic flowing.
There are a myriad of options available to drive traffic, but the Web Force 5 team has proven methods using specialisations in Search Engine Optimisation (SEO) and pay-per-click (PPC) advertising via Google Ads.
12 Proven Ways to Boost Traffic
1. Clever Content
Your content needs to be unique, engaging, informative and helpful to build your reputation as a leader in your particular industry. High quality content assists with your search rankings and visitors are more inclined to return to your site if they feel your content is helpful and reliable. The user experience is always really important so make your content count.
Exposing people to your business by advertising is a fantastic way to increase website traffic. Display advertising, using social media and paid searches can achieve great results, providing you are strategic about where you spend your money and target your keywords.
Google Ads is an effective tool to use to create and manage ad campaigns. This platform allows your product or service to be advertised to those who are actively searching for them. Ads can target a particular audience when they are placed where your potential customers will see them.
3. Social Media
With social media at everyone’s fingertips on a daily basis your content can easily reach your targeted audiences this way. Use platforms for your business such as Facebook, Instagram and X (formerly Twitter).
Be clever with the content you post by keeping it diverse and interesting, be interactive, invite people to participate in conversations and use hashtags and images when suitable. Your aim is to get people to remember your brand.
4. Search Engine Optimisation
All businesses need to take advantage of search engine marketing to organically boost website traffic. SEO uses strategies and techniques to make sure your website ranks highly on the search results page.
Search engine marketing includes SEO along with PPC advertising which means your business appears instantly in search results using a predefined budget.
Managing your customers, both existing and new is an important part of running your business. Nurture the relationships with customers as they visit and encourage them to come back.
Web Force 5 has built a ground-breaking CRM platform within Continuum that manages your customer details in one place so they are easy to access, data can be imported and exported, and they can be customised to work for your business. In addition, we work across a range of other CRM platforms.
6. Use Targeted Landing Pages
Having a visitor head to a dedicated landing page relevant to what they are interested in increases engagement right from the start. If you give them the information they are seeking, such as updates on a product or service they have been researching, or a promotion specifically applicable to them they are more likely to return.
7. Make Your Website Mobile Responsive
Users demand optimal viewing regardless of the device they are using so your website must be responsive, so it adapts between computer, tablet and mobile phone. With so many customers browsing on their phones these days this function is essential.
8. Ensure Your Website is Up to Date
Always make sure you check the content of your website and keep it current and relevant. Not only is it frustrating to visit a website to find it is full of outdated information, but giving visitors something new to look at will entice them in and increase the chance they will return.
9. Include Videos in Your Marketing Strategy
Video is engaging and that’s exactly what you want in your content. It tells a story and captures audiences by making your business stand out. Make sure it is concise, entertaining and relevant. Video can include all the information you want it to such as links, written content and contact information.
Links on other websites that go back to a specific page on your website are incredibly useful, but they must be from trusted sources. High quality backlinks can help your rankings and therefore attract more visitors. Backlinks also help build trust amongst users.
11. Use Industry Influencers
Word of mouth has always been a great way to increase business and having relevant industry influencers involved with your business is a great idea. Visitors through this channel already have a level of trust they have formed with the influencer which is advantageous to you.
Building relationships with industry influencers can be done in many ways such as asking them to comment on your products or services or writing for them with links to your site. You can take advantage of their audience to drive traffic to your website.
12. Analysing Traffic Results
Understanding your campaigns and strategies is crucial so you can determine what is working and where the ‘right’ traffic is coming from. The knowledge you gain from analytics goes towards your future advertising investments to make them work optimally for your business.
Google Analytics offers a plethora of information to analyse and assess the effectiveness of your advertising. It is wise to allocate a budget to drive traffic to your website and over time you can refine your advertising activities and aim for a positive ROI.
Constructing a website is not simply about having an online presence - it needs to work for your business and drive results. Web Force 5 collaborates with an expert ‘digital collective’ so there are experts on hand to provide the best website for your business. Speak to a specialist consultant for a free no obligation chat.