Property Compliance Victoria
The Property Compliance Victoria project encompassed a collaborative effort between our team, Racket Agency (the clients marketing team) and the client themselves to revamp their existing website in time for various scheduled marketing campaigns.
Project scope & Objectives
Focused on supporting homeowners and property managers in implementing rental minimum standards effectively, the redesign aimed to enhance visual appeal, streamline navigation, and ultimately improve user experience in preperation for a number of scheduled marketing campaigns such as EDM’s, paid social ads, social media marketing and Google Ads.
Step 1.
Research & Analysis
Conducted a thorough analysis of the existing website, identifying pain points in the user journey and areas for improvement.
Step 2.
Wireframing
Developed low-fidelity wireframes to visualise the new user flow and obtain feedback from the client. Iterated on the wireframes to address any concerns and ensure the proposed changes aligned with the client’s expectations.
Step 3.
Design Mock-ups
Created high-fidelity mock-ups using Adobe XD, incorporating the brand’s visual identity and design guidelines. The mock-ups showcased a visually appealing and user-friendly interface.
Step 4.
Integration & Testing
Once the design was finalised, we proceeded to integrate it into the Continuum platform. Thorough testing was conducted to ensure compatibility across different browsers and devices, as well as to identify and resolve any potential issues.
Outcome
The redesigned Property Compliance website is now live, offering a visually appealing interface and improved user experience. Key outcomes include:
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Enhanced Visual Appeal: The modernised design has garnered positive feedback from the client and the sites users.
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Streamlined Navigation: Users can easily navigate the website and access relevant information, leading to improved usability and satisfaction.
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Seamless Integration: The new design seamlessly integrates with the Continuum platform, ensuring consistency and compatibility with existing systems.
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Continued Collaboration: Web Force 5 and the client are jointly managing the updated website, allowing for ongoing maintenance and optimisation efforts.
Conclusion
The Property Compliance website redesign project exemplified the successful collaboration between my team, Racket Agency and the client. By prioritising user needs and implementing a comprehensive design strategy, we were able to deliver a visually appealing and user-friendly website that effectively supports homeowners and property managers in meeting rental minimum standards.
