Building a website is not just about having a presence online - it's about the whole package. Blogs created using a content management system are an extremely useful tool for a range of reasons and can help boost the performance of your website and/or online business, creating the whole package you are looking for. If you are interested in increasing your online presence, while increasing traffic to your site, then you should consider taking advantage of blogging as an effective marketing tool.
Twelve Benefits of Adding a Blog to Your Website
A blog is simply a regularly updated website, written in an informal and conversational style that can be about any topic, and can include videos, image galleries, external links and text. For this reason, they can perform multiple roles for a small to medium sized business including lead generation, boosts to search engine optimization, retargeting, and conversions. Below are 12 benefits of adding a blog section within your website and why it's so important to do so.
1. Simple Yet Powerful
The informal and conversational tone, as well as the ability to add external links, videos, image galleries and long form text make blogs very versatile. They can easily be updated and uploaded, allowing you to create content that is relevant, meaningful and helps set the tone for your website.
2. BoostsSEO (Search Engine Optimization)
Search engines are designed to provide up-to-date and relevant content to search queries. By regularly creating blogs you give search engines like Google more opportunities to plug in relevant keywords to increase viewability on your search engine results page (SERPS). Blogs provide an excellent medium to help move your website towards the top of Google and Bing searches, ultimately lifting traffic drawn to your site.
3. Help Drive Traffic to Your Website
Publishing interesting content through a blog can help draw in users who are discovering your website through your content, and not through hyper specific search terms. This organic way of driving traffic to your website can be much more meaningful to new users and help build long term user connections.
4. Generate Leads
Blogs can be leveraged to get emails from interested leads by inviting them to subscribe to new blog posts. This list of emails can then be repurposed and used for remarketing to increase your websites visibility and touch points. Additionally, these users have shown a direct interest in your content and they will more likely have a positive reaction towards email marketing, upcoming promotions or new products.
5. Give More Information to Consumers
Due to the nature of blogs, they can act as great message boards for new or existing users. They can provide additional information to that provided in your website in the form of frequently asked questions, customer feedback, experiences or top tips.
6. Helps Attract New Consumers
The fact that blogs can be written about essentially anything means they can be creative and captivating. Blogging regularly, and on a range of topics, can help attract a wide audience with wide tastes, values and preferences. This factor can generate new target audiences that you might not have previously thought of.
7. Build and Reinforce Brand Attributes
Through blogging you can develop key brand attributes over time in a digestible and meaningful way. The fact that they can be updated and uploaded in essentially real time means that topics discussed can be relevant and related to who you are as a brand.
8. Fosters Long Term Results
It doesn't matter how small or large a business is, blogging can help improve the authority and clout a business or website has among its competitors by proving thought leadership, adding additional information or connecting deeper with a target audience. What's more, using a content management system or a third-party content creator can be a great way to see continual and long-term results with little effort.
9. Create Opportunities for Sharing
Blogging creative and captivating content can influence users to share your posts, boosting organic reach which can be much more impactful to new users. In addition, they provide many more opportunities to be shared among individuals than one single web page, which can therefore help drive your blogs and ultimately your website to the top of search queries.
10. Create Relevant Content/ Updates for Your Website
The simple to use and easily updatable nature of blogs can help you keep current among potential competitors. Instead of having to change an entire webpage to accommodate new information, a blog platform allows you to easily display all the new information you like quickly and effectively.
11. Communication with Consumers
Blogging can open communication channels with consumers. This can be done by asking readers questions at the end of your blogs to encourage engagement and spark conversation. In doing this you can not only build trust but gain insights into what your consumers are looking for.
12. Deep Link Content to Your Home Website.
From a practical standpoint, blogging can allow you to deep link relevant content back to your website. This can be particularly useful to drive traffic through to your site in a natural way. Additionally, you can attract links from other sites if your content is informative or educational. These links are sought after when they come from reputable sources and can help boost the image and authority of your own website.
Key Considerations When Developing Blog Content for Your Website
There are some key factors that need to be considered when conducting content planning and writing content for a blog. Factors such as keywords, relevant topics, useful/ engaging/ interesting content, and shareable topics that could create discussion. These will help a blog to stand out and cut through the clutter of an already ‘busy’ online world. Additionally, setting a conversational tone, and speaking to topics that are relevant and current can make your blog stand out and be attractive.
Blogging can be very easy when using website content management systems. They allow you to create impactful and exciting content to attract new users and help drive conversions in a seamless and simple way. Finding an affordable CMS can make the planning, creating and implementation of blogs easy and manageable.
Continuum is a fantastic and affordable CMS that is easy to use, intuitive, and requires no technical knowledge. There is extensive functionality already baked in, such as Ecommerce, CRM email marketing and the ability to create and edit pages easily. As there’s built in CRM and email marketing, it’s a great way to maintain communication with existing customers.
What's more, it is constantly upgraded to help with both the user and customer experience. All clients get a custom designed website with dedicated account manager to help provide feedback and guidance to improve website performances & achieve objectives.
Web Force 5 also offer bespoke services and can build websites on other platforms to suit whatever project, including Word Press, Magento, Shopify and more.
Are you interested in creating rich and relevant blogs for your target audiences? Find out more by getting in touch us today.