DECEMBER, 2017 / By Ben Wilson
WHY A CRM SOLUTION IS ESSENTIAL FOR YOUR SALES TEAM
Now more than ever, companies are taking the old adage of "the customer is always right" and turning it into "this is all about the customer". So much so that marketers are constantly talking about the end user experience and the importance of catering to the client.
If you look at how the most successful businesses are able to take the new customer-centric approach and run with it while staying organised, you'll likely discover some form of CRM at the heart of the company's approach.
At Web Force 5, we’ve created a content management system with a variety of innovative website design and development tools. An easy to use, yet powerful CRM is a key component of the system which has been developed to seamlessly integrate with all other functions. We specialize in helping companies generate sales and make money with an emphasis on promoting customer relationships.
What is CRM?
CRM stands for Customer Relationship Management.
You'll often see CRM discussed within the context of business software, but the concept ultimately refers to how businesses and companies relate to customers throughout the sales cycle. According to Investopedia, to name one source, general practices and established guidelines can all fall under the umbrella of "Customer Relationship Management".
In other words, CRM refers to both the tools and policies you use during the customer life cycle as well as the general philosophy of the company's approach to managing customer relationships.
How is CRM Good For Your Business?
We've talked in-depth about what makes CRM solutions such a powerful resource for businesses before, but here's a short list of the benefits associated with adopting a CRM:
Have all your customer information in one centralized system
Keep track of internal and external deadlines
Reduce internal sales error
Execute company sales policy more consistently across the board
Learn more about the behavior and preferences of different customer groups
Know where to allocate resources in the sales process for maximum profitability
Have a single, straightforward and easy content management system
Why Your CRM Solution Provider Matters
There are a lot of businesses offering CRM solutions to Australian companies, but not all CRM providers are created equal.
Although the particulars may differ depending on the specific needs of your company, there are at least three areas where ‘who’ provides your CRM matters at least as much as what your CRM system is able to do:
Internal Staff Training
In other words, the best CRM providers offer tools and support designed to aid in the transition and implementation phases of the process.
Web Force 5's easy content management platform and website design tools simplify the decisions surrounding CRM setup and field selection dramatically because they are so intuitive. In addition, our emphasis on offering personalized attention to each of our clients means that we'll be with your business every step of the way.
The Web Force 5 Approach: Intuitive, Easy to Use Controls for Nontechnical People
With some CRM systems, you almost need a computer science degree just to understand how to use it.
At Web Force 5, we believe that CRM solutions should make your life easier, not more complicated. Our CRM software includes a range of features and have been designed for people who aren't technically-inclined. Making changes and creating new sign up forms is literally just a few short clicks away.
Tons of Practical Built-In Features
Our CRM solutions include:
Customizable fields and tabs
Forms that can be created and edited on your website in minutes to capture visitor details
Custom sales pipeline to track leads
Notes system allowing you to track correspondence and set email reminders
Integration with our email marketing system
Import or export your database at any time
Technology is always in a state of change. We don't want any of our clients to be left behind or to be stuck with stagnant CRM solutions and website development tools while the internet marches on. Here at Web Force 5, we are always upgrading and improving our suite of tools and services.
We'll make sure your resources are up to date so that you're free to focus on doing what you do best.
Personal, Individualized Attention
We don’t just give clients CRM solutions and walk away. We want to see you succeed.
As part of our commitment to ensuring your success, all of our clients are assigned an account manager who will always be available to offer advice as it relates to improving the performance of your website.
Web Force 5 offers clients an intuitive, easy content management system with an assortment of website design and development tools designed to help businesses get more from their sales efforts.
We offer full Customer Relationship Management consultations and our CRM solution is designed to fit any budget and can be used across a wide range of industries.
Get in touch with our team today to find out more.
7. Inadequate Information
Your website should provide a detailed summary of your business, not just a brief overview. In determining the content provided, be sure you include information regarding every major facet of your products or services as well as your mission, goals, and industry position.
8. Low-Quality Content
There's no room for keyword stuffing or grammar errors on your website. When creating content, ensure it is original, unique, and high quality, giving Google motivation for a high ranking rather than a spot buried at the end of the search engine results pages.
9. A Lack of Updates
Opening hours change? New phone number? Different office? Whenever something changes in your business, your site needs to reflect this. Stay up to date on everything from products and services to team members to ensure customers always have access to reliable information.
10. Broken Links
Broken links can raise red flags, both for website visitors and Google. Whether you have internal links, external links, or both throughout your site, it's important to make sure they're all in good working order. Be sure to verify and update links as needed.
11. Hidden Contact Information
Customer contact is a big part of the sales process, so why jeopardize that when you don't have to? Instead of hiding your number, email, or address deep in the bowels of your site, make sure every conceivable form of contact is readily available and easy to access.
12. Super Slow Loading
The slower your page loads, the less likely your visitors are to bother. When your load times exceed three seconds, bounce rates start to increase dramatically, leading even interested buyers to look elsewhere. Make sure your site is optimized for speed and performance before going live.
When you want a site that's always on the cutting edge, professional custom website design services can make all the difference. With help from Web Force 5, you can be sure your business doesn't make any of these 12 critical pitfalls.