NOVEMBER, 2017 / By Ben Wilson
THE LATEST WEBSITE DESIGN TRENDS
Is your website design helping your business succeed?
Web design, to put it simply, is the process of creating websites. It covers things such as the page layout, graphic design, and typography. An aesthetically pleasing design is an integral part of a successful website, although it must be coupled with robust functionality in order to successfully achieve your objectives. Get it right, and your website will attract the ideal customers and ensure they start a dialogue with your business, get it wrong however and your business can falter.
The latest trends in web design
An eye-catching, modern design coupled with an easy to digest layout containing only the most vital of information is important, as nobody wants to get bogged down in data the instant that they click on your site. Calls to action that make clear what YOU can offer to every potential customer is important. Think beyond the generic 'buy now' or 'sign-up now' phrases. It is also important that your website contains relevant SEO elements, to help put you ahead of the competition.
The shift from visuals to text
The rise in conversational Artificial Intelligence (AI) systems such as Google’s ‘Home’ has led to an increase in the amount of focus that us web designers have to put on words, because the more text a web page has the more likely your organic search rankings will improve. With the convenience that these conversational AI offer to people it is predicted that this trend is going to continue for some time yet. This text will utilize hitherto generally unseen typography, and will really push the boundaries of what is commonplace for designers to do with type.
The rise of Android
Earlier this year, and for the first time in history, Android overtook Windows in terms of total internet usage across all platforms (desktop, mobile, laptop, and tablet) combined. This should act as an inspiration for those who haven't already, to make their websites as smartphone-friendly as possible, as it could well end up being the difference between your business succeeding or not.
Online animations have been very flashy and in-your-face in the past. But as technology has advanced and web browsers can handle animations much better than they have previously been able to, we are likely to see a new era of more subtle animations such as animated logos or scroll-triggered animations. These compact designs allow for more content to be displayed, and more content equals a higher chance that your page will pique the interest of visitors.
While modular design isn't new so to speak, it has been gaining popularity in recent years due to its uncluttered simplistic approach. It is a design approach which utilizes an aesthetically pleasing modular, block grid pattern to layout elements. Tasteful modular designs can help a website clearly define each content element.
Google's Material Design has been around since 2014, and aims to bring the characteristics of paper and ink into a digital format. This is done via clever use of shadows and edges to indicate what you should touch or click on.
The popularity of social media sites, such as Facebook and Twitter, and their seemingly bottomless stream of new content is paving the way for long-scrolling websites. There is an increasing number of sites getting rid of menus and tabs and instead opting for one long page, broken up by images or videos to add some excitement to the scrolling experience.
At Web Force 5 we stay on top of the latest trends and design websites tailored to your business. We’re constantly evolving and adapting our range of industry-leading, innovative designs in order to keep up with these latest trends, and can offer you unparalleled web design craftsmanship that will ensure that your competitors are left trailing.
All Web Force 5 clients are assigned a personal designer who will take the time to get to know you and your brand intimately before bringing your website to life in a way you never thought possible. Once your website is live you will have access to a knowledgeable, dedicated account manager whose sole purpose is to provide you with actionable feedback and guidance, with the aim of helping you improve the performance of your website and achieve your objectives - whatever they may be.
Web Force 5 proudly offer a range of affordable, professionally designed websites all of which are easy to use with no technical knowledge required, and have extensive functionality built in. This includes e-commerce, CRM, email marketing, and the ability to create and edit pages easily. In today's crowded marketplace websites need both style and substance in order to stand out from the crowd, Web Force 5 can provide the solution that you need.