MAY, 2018 / By Mahlia Simpson
HOW TO MEASURE THE ROI OF YOUR WEBSITE
Building a website is not just about having a presence online – it’s about the whole package: design, navigation and content. It is important to have a well-designed, informative, fully functioning website.
However, to achieve business objectives it is also vital to measure your ROI (return on investment) to ensure your website is bringing you positive results and ultimately success.
A website is an investment for your business and you want to ensure every cent is well spent.
ROI is the net profit and cost of an investment and understanding how to measure and analyse these results will help you make the most of your website as your number one online sales and marketing tool.
Here are some pointers for measuring ROI.
Measuring ROI through Google Analytics:
There are many tools available which will assist you in measuring your ROI, including Google Analytics. It is free and effective.
People will have found your website through multiple channels including Google searches, Facebook, Instagram and other social media platforms. Receiving visitors to your website is terrific, but you really want to see these people engaging with your site. Perhaps signing up to your newsletter, posting comments, purchasing an item, or contacting you. You want to see a sign that they are interested in your services or products.
Google analytics can show you your most viewed pages and least viewed. This gives you good information about what areas need to be improved so you’re not wasting space.
Measuring the number of unique visitors versus repeat customers is important too. Obviously, customer relationship management is key to bringing loyal people back time and time again, but you want to ensure your website is constantly enticing new people to visit and continue growing your sales.
The team at Web Force 5 can help you. We have proven highly processed methods to assist you and your business.
Through technologies such as analytics, search engine marketing, mobile apps and efficient web development services, the team have a range strategic digital solutions in place to help you develop and grow your business.
Measuring ROI Through Acquisition Channels Or “Sources”:
This allows you to measure where your traffic has originated from such as direct, organic or referral traffic. If it’s organic, this means customers have found you via an organic result within a search engine such as Google. Referral traffic is a link to your website from another site. Both are important tools for maximizing visitors to your page.
To increase organic searches, create as much content as possible and look to work on SEO techniques.
For referrals, write content that will get people talking and engaging with you. Make them want to share this with other people. Be active on other people’s social media pages, so your brand receives exposure.
How Often You Should Be Getting Reports:
Monthly reports will give you a good indication of your ROI and this frequency will allow you to stay on top of the data. So, if something needs attention, you can fix this quickly. And if something is working well, it will give you the confidence to continue to invest in that source.
How Important Is It to Measure The ROI?
ROI should be very carefully considered when you set up your website. Before you undertake any advertising or future website redesigns, make sure you have systems in place to measure your ROI. As a business owner, you want to know how your money is being spent, what is working and achieving the desired results and what needs improvement. You want to be strategic where you advertise and spend money – every dollar counts in a small business.
Effectiveness in this area can be the difference between a business that succeeds and one that does not.
Why Use Web Force 5?
Web Force 5 specializes in professional website design and has developed a website content management systems which is easy to use, intuitive and requires no technical knowledge. It has extensive functionality built in: Ecommerce, CRM, email marketing, create and edit pages easily. It is constantly upgraded, affordable yet powerful and to top it off all clients get a custom designed website with a dedicated account manager to help provide feedback and guidance to improve website performances and achieve objectives.
Call the team at Web Force 5 and speak to a specialist consultant for a free, no obligation chat.