NOVEMBER, 2018 / By Mahlia Simpson
HOW OFTEN SHOULD I BE UPDATING MY WEBSITE?
Your website is an essential marketing tool for your business. It’s important to keep the content fresh, as this will benefit your customers and your SEO ranking.
Preparing the design, content and imagery for your website can be time consuming but it’s well worth putting in the hard yards, because the rewards will be worth it.
The process of designing your website and populating the content doesn’t stop once the website is launched.
IT IS VITAL TO KEEP ADDING NEW CONTENT FOR SEVERAL REASONS:
1. It will help your SEO
Search engines will visit your website more frequently, the more you update your website. As a result, the content you are providing in your updates can potentially help you achieve a higher Google ranking for various keywords. The updates can be in the form of text, new web pages, images, downloads etc. Adding blog posts is another effective tool for your website, it helps increase the number of pages and allows for user interaction via comments.
2. How often is too often?
When it comes to adding content to your website, you really can’t do this too often. The more regular, the better. A couple of times a week would be a good goal, even if it’s just adding an image, a blog or a link.
3. Your audience will value the updates
Ensure all service information is correct and that your team is accurately represented. Outdated information can reflect very poorly. It won’t be on the SEO radar, and it will also be a deterrent for your customers. Returning customers will assume no one is active on the website, or perhaps your business is inactive, so they will likely stop coming back. And new customers will instantly realize it’s been a while since the site was tended to, and swiftly look elsewhere.
Remember, when adding content, the focus should be on quality not quantity. While long posts are great, just remember that adding a whole lot of keywords onto your website, and publishing lengthy information doesn’t necessarily mean these will translate to successful results. Valuable, strategic, useful information specific to your business is most desirable.
Web Force 5’s easy content management system makes it simple to update content and it has a fully integrated email marketing system that works directly with the customer relationship management (CRM), making staying in touch with your clients a breeze.
Web Force 5 provides search engine optimization services to assist you with your Google ranking. No doubt your love and passion as a business owner, is your product and your customer relationships. If the idea of terms such as SEO services Australia, blogs, social media, calls to action and content management etc overwhelm you, then don’t be afraid to ask the experts for some guidance!
Speak to a specialist consultant for a free, no obligation chat today!